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Jonathan Kirkland, head of top dating app BLK, wants everyone to find love
In his role as head of marketing and branding at BLK, the leading Black dating app, Jonathan Kirkland has seen the company grow exponentially during the pandemic as people across the country sought to escape the great love lockdown of 2020, aka the pandemic.
Kirkland, a graduate of North Carolina Agricultural and Technical State University — an HBCU school — and a member of Kappa Alpha Psi Fraternity Inc., is responsible for formulating the BLK brand vision and ensuring it’s reflected across all marketing touch points.
Understanding the importance of inspiring engagement through community building, he has spearheaded efforts that have bolstered BLK’s presence and market share, establishing the app as a platform where Black love in all its forms and expressions can happen every day.
How has the pandemic affected BLK?
The pandemic has accelerated growth trends that we were seeing prior to the onset
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Jonathan Kirkland knows how stressful dating can be and he’s offering a swipe left or swipe right solution.
Source: Jeffery Smith Jr.
Kirkland serves as dating app BLK’s Head of Marketing and Brand where he meticulously examines the highs and lows of Black courting and coupledom. Kirkland told BOSSIP that a study from OkCupid found that Black women are the least desired demographic on general market dating apps, and with that, he wants not only Black women but Black daters, in general, to come to an app where they’re celebrated and appreciated in abundance.
Source: Jeffery Smith Jr.
Below this expert dishes on how BLK, the largest dating and lifestyle app for Black singles, is continuously finding ways to create safe spaces to find meaningful connections.
He also gives BOSSIP a play-by-play on the cuffing season calendar as illustrated by Davian Chester.
When did BLK start and why was it created?
BLK is a dating app specifically made
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